How AI assistants decide who to recommend
We asked five engines the questions buyers ask about AI visibility, recorded what came back, and wrote these from what we found. Every figure carries its source. Where the number is ours, the method is published with it.
Original researchThe S&P 100 Mention Study
We asked four assistants the same unbranded buying questions about the 100 largest US public companies. Of those any assistant named, only 67% were named by all four. The script, the prompts and the raw answers are published with it.
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How do I know if ChatGPT mentions my brand?
Ask it yourself, in a fresh chat with no memory, using the question a buyer would ask rather than your company name. Then repeat it in Claude, Gemini and Perplexity, because they disagree with each other. Record the model, the date and the answer word for word.
Read the answerHow do I get my company recommended by ChatGPT?
Get into the sources it reads. Assistants do not rank your website; they repeat what other pages say about you — directories, review sites, forum threads and comparison posts. Editing your own homepage does not move that, and Google names buying mentions as something to avoid.
Read the answerIs GEO worth it for a mid-size company?
Only if your buyers' questions already return a shortlist without you on it. That takes ten minutes to check and it settles the question. If your name comes up consistently across the four assistants, the spend is not justified yet, and you should be told that.
Read the answerHow do you appear in Google AI Overviews?
Google publishes the answer. Be indexed and eligible for a snippet, keep your content crawlable, use semantic HTML, give the page a clear structure, and write something that is not a commodity. It also lists what does not help, and llms.txt is on that list.
Read the answerWhat are the best tools to track brand visibility in AI search?
Profound, Peec AI and Otterly are the three that AI assistants name most often, and their published prices span roughly $29 to $499 a month. Before you pick one, check whether you need one: four browser tabs answer the same question for free.
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