How AI assistants decide who to recommend
Direct answers to the questions buyers ask about AI visibility. Every figure carries its source. Where the number is ours, the method is published with it.
Original researchThe S&P 100 Mention Study
We asked four assistants the same unbranded buying questions about the 100 largest US public companies. Of those any assistant named, only 67% were named by all four. The script, the prompts and the raw answers are published with it.
Read the studyDefinitions
2 answersGEO vs SEO: Which Work Carries Over and Which Does Not
SEO gets your pages ranked in a search index. GEO gets your company named or cited inside AI answers. Google calls optimizing for its AI features "still SEO", so technical work carries over. Measurement does not: in our S&P 100 study, 32 of 48 named companies were named by all four assistants, a count lowered by missing ChatGPT answers.
Read the answerWhat Is LLM SEO? LLMO, GEO, AEO and AI SEO, With the Source of Each Term
SEO for LLMs has no single agreed name. It is called LLM SEO, LLMO, GEO, AEO or AI SEO. The earliest dated uses we opened: LLMO in a Jina AI blog post of December 2022, GEO in a research paper of November 2023, AEO in voice-search coverage from 2018. Google calls the work "still SEO".
Read the answer
Engines
1 answerGetting cited
2 answersHow do you appear in Google AI Overviews?
Google publishes the answer. Be indexed and eligible for a snippet, keep your content crawlable, use semantic HTML, give the page a clear structure, and write something that is not a commodity. It also lists what does not help, and llms.txt is on that list.
Read the answerHow do I get my company recommended by ChatGPT?
Get into the sources it reads. Assistants do not rank your website; they repeat what other pages say about you — directories, review sites, forum threads and comparison posts. Editing your own homepage does not move that, and Google names buying mentions as something to avoid.
Read the answer
Measurement
3 answersHow to Measure AI Visibility Across ChatGPT, Claude, Gemini and Perplexity
Measure two numbers on a fixed list of unbranded buying questions. Mention Rate is the share of those questions in which an assistant names your company. Model Agreement is the share of companies named by at least one assistant that all of them name. Ask ChatGPT, Claude, Gemini and Perplexity each question at least 3 times and log every answer.
Read the answerHow do I know if ChatGPT mentions my brand?
Ask it yourself, in a fresh chat with no memory, using the question a buyer would ask rather than your company name. Then repeat it in Claude, Gemini and Perplexity, because they disagree with each other. Record the model, the date and the answer word for word.
Read the answerWhat are the best tools to track brand visibility in AI search?
Profound, Peec AI and Otterly are the three that AI assistants name most often, and their published prices span roughly $29 to $499 a month. Before you pick one, check whether you need one: four browser tabs answer the same question for free.
Read the answer
Research
1 answerServices
1 answerStrategy
1 answerTechnical
1 answerTools
4 answersWhich AI Visibility Platform Reports the Most Useful Metrics?
No single platform reports the most useful metrics; the useful ones are those whose formula is published. In documentation we read on October 5, 2026, Profound, Otterly and Scrunch document a calculation for all 5 core metrics: mentions, citations, share of voice, sentiment and position. Peec AI writes out 2 formulas. The same label is not calculated the same way.
Read the answerAI Visibility Tool Pricing: What Profound, Peec AI and Otterly Charge, and Per What
Profound publishes no price for brands: a free 7-day trial, then a custom Enterprise plan. Peec AI lists $95, $245 and $495 a month for 50, 150 and 350 prompts. Otterly lists $29, $189 and $489 for 15, 100 and 400. Copied from each vendor's pricing page on October 5, 2026.
Read the answerWhich AI Visibility Tool Is Easiest to Start With? What the Free Trials Limit
Not a tested ranking: this is what the published terms of six tools support. To start with no signup: HubSpot's AI Search Grader. For the lowest published paid entry of the six: Otterly Lite, $29 a month after a 7-day trial with no credit card. For a free trial with prompts chosen for you: Profound, 50 prompts for 7 days.
Read the answerSEO Suite or Dedicated AI Visibility Tracker: Which One Should Track Your Brand?
Stay in your SEO suite if you already pay for it and its AI add-on tracks the assistants your buyers use. Buy a dedicated tracker when you need more prompts or an assistant the suite does not query. On October 5, 2026, Semrush listed its AI Visibility Toolkit at $99 per month with 25 tracked prompts.
Read the answer